With continued growth in U.K. smartphone and tablet ownership, mobile search is becoming a hot topic for brand marketers, meaning businesses must develop local search and mobile SEO strategies and be more reactive to evolving SEO best practice, says integrated search, social media and PR agency Punch Communications. As such, it is more important than ever to appear on the first page of search results on a mobile screen, and companies must optimize their Web sites for mobile users, adding dynamic device detection, mobile search keyword research and, ideally, a mobile-content strategy to their overall marketing agendas. Notes Punch’s Pete Goold, "Ignoring the needs of those searching via mobile – whether at home or on the move – could mean missing out on a grand scale; users searching for local information with a mobile device often take part in further activity, including making on and offline visits to a researched business."

The Daily

Subscribe
Friday–April 26

Charter Unpacks Impact of ACP’s Sunset

Charter hasn’t been immune to the slowdown in broadband activity in 1Q24, reporting the loss of 72,000 residential and SMB internet customers. It’s looking at what the discontinuation of ACP will mean for its sub base.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.