Despite many cord-cutters out there, for the majority, traditional TV subscription packages are still valuable, according to a PwC study on video consumption. Among the 1K respondents surveyed, 70% have pay-TV subscriptions. Interestingly, at 77%, those 18-24 had the highest level of cable subscriptions, followed by 25-34s. These 2 age groups also tend to supplement their pay-TV subscription with OTT services: 56% of those 18-24s subscribe to Netflix, while 51% of 25-34s take the service. The study found “there is great interest in content discovery and curation.” On a la carte, 44% of respondents said they would prefer it. The trend was driven slightly by an older demographic, with 49% of those 50-59 likely to prefer it. Younger groups were least interested in the model. About 38% of 18-24s and 43% of 25-34s said they prefer a la carte. Of those interested in a la carte, 65% of consumers would be willing to access 10+ channels to customize their package. — As of May, 15% of American adults 18 and older don't use the Internet or email, according to a Pew Research study. Why not? About 34% of non-Internet users said the Internet is irrelevant, while 32% of non-users cited reasons including difficulties of using Internet, fear of spam, spyware and hackers. In addition, 19% of non-users cited costs of computer and Internet service as the #1 reason. Meanwhile, even among the 85% of adults who do go online, experiences connecting may vary widely. For instance, though 76% of adults use the Internet at home, 9% of adults use the Internet but lack home access. These Internet users cited many reasons for not having Internet connections at home, most often relating to issues of affordability: Some 44% mentioned financial issues such as not having a computer, or having a cheaper option outside the home.