| Displaying 2 - 21 of 1270 matching stories. |
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| 07.15.2010 |
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The World Cup - A Retrospective
How did the World Cup do in the ratings? How did cable nets use multiplatform tools to increase reach? And what are the prospects for soccer coverage in the U.S. now that audiences seem to have responded well? CableFAX tackles these questions and more in this special Mid-Day Report.......
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| 06.29.2010 |
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TV Execs Ready for Whole New World of Media
The TV industry is sounding much more comfortable these days with digital media and how to proceed based on comments at last week’s Hollywood Radio & TV Society panel. ...
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| 06.21.2010 |
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Q&A with Turner's Jack Wakshlag
Research veteran Charlene Weisler sits down with Turner's top research guru Jack Wakshlag to discuss the company's TV in Context initiative, cross-platform measurement and other topics....
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| 04.06.2010 |
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Guest Q&A with comScore's Gian Fulgoni
It's no secret that advertisers and agencies have cited better measurement across multiple platforms as a primary goal for the future. comScore co-founder and Executive Chairman Gian Fulgoni says more interplay between the online and digital cable realms could help operators and programmers provide more comprehensive and granular data going forward....
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| 02.09.2010 |
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Is Viewer Engagement Dead?
Remember all that talk about Viewer Engagement back in the days before C3, set-top data, contextual advertising and other hot buzz phrases? Scripps Network SVP, research Michael Pardee asks whether it's time to revive a more robust debate about engagement and how it translates to advertising effectiveness....
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| 12.03.2009 |
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Research
Nielsen said it will launch in 7500 TV homes by Aug 31 TVandPC , which will provide integrated linear and online program ratings. The service is testing in approx 400...
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| 09.15.2009 |
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Q&A with Time Warner Cable's Rachel Dreyfus
Charlene Weisler sits down with Time Warner Cable's Rachel Dreyfus to discuss consumer research and how online TV viewing affects linear TV....
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| 09.01.2009 |
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Neuromarketing to Viewers
The Weather Channel's James Alexander makes the case for neuroscience as a way to better understand viewers, tune-in, recall and other habits. Why do it? The insight culled from such data can supercharge the ability to evaluate and alter network promos for maximum effectiveness....
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| 08.20.2009 |
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Ratings
The initial ep of A&E series "Hoarders" garnered 1.8mln 18-49s and 1.8mln...
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| 08.18.2009 |
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Ratings
AMC 's "Mad Men" delivered a 2.1 rating for its 3rd-season premiere Sun night, the best rating ever for the series and any original on the net. — The 4th ep of Syfy 's "Warehouse 13" delivered...
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| 08.14.2009 |
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Ratings
Comcast SportsNet 's Thurs night coverage of the Phillies - Cubs game...
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| 08.13.2009 |
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Ratings
Last week's viewership numbers were marked by USA 's dominance and Disney Channel crying foul over a Nickelodeon ratings assertion. Original programming helped propel USA to a whopping 3.1/3.08 in...
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| 07.21.2009 |
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Guest Q&A with Daniel Fischer
CTAM Research Committee chair Charlene Weisler sits down with Daniel Fischer, president of the Solve It Group. Fischer, a veteran researcher whose resume includes Discovery Networks, Nielsen and Time Warner Cable, is currently working on approaches to increase commercial and program ratings through applied cognitive neuroscience. Interestingly, he says audience drop-offs during pods can relate demographics, dayparts and program types....
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| 06.22.2009 |
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Ratings
USA (2.6/2.53mln) romped the week (June 7-13) among nets in prime viewership, using originals, WWE content and even reruns to "Burn" the competition, presumably without much advance "Notice." The net's...
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| 06.22.2009 |
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Online
The week of June 8, which featured "Colbert in Iraq," marked the highest traffic week ever for Comedy Central...
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| 06.18.2009 |
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Ratings
Nielsen re-ran the numbers for Fri (DTV D-Day) after an error initially had ABC 's "World News"...
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| 06.15.2009 |
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Ratings
Battles between the Yanks and Red Sox always stoke enthusiasm, again evidenced by ratings this week for YES and NESN . The latter averaged a...
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| 06.12.2009 |
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Ratings
The season premiere of Discovery's "Deadliest Catch" delivered the series'...
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| 06.09.2009 |
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Ratings
Versus received a cherry for the top of its '08-'09 NHL ratings sundae, as game 4 of the Stanley Cup Final garnered a 2.8 national HH rating Thurs and averaged 3.45mln viewers to become the...
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| 06.08.2009 |
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Ratings
The Thurs series premiere of USA 's "Royal Pains" won a 4.18 HH rating, 5.6mln...
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