NDS says its technology is providing an enhanced TV viewing experience in 20 million homes in the Indian pay-TV market. With an average of five people per household, NDS estimates its technology touches 100 million viewers.

Sue Taylor, senior vice president and general manager/NDS Asia Pacific said in a statement: “We entered the Indian pay-TV market in 1995 and this latest milestone is a testament to not only our pioneering work with some of the most successful cable TV and satellite platforms in India, but also to the remarkable growth in the India pay-TV market."

With offices in Delhi, Mumbai and Bangalore, NDS has invested over US $250 million in India. The company currently employs over 1,900 people in India with its largest presence an R&D center in Bangalore. NDS has established relationships with pay-TV operators throughout the country, including Tata Sky and Airtel Digital TV in the DTH sector and DEN, Hathway and the newly announced Darsh Digital and Jak Communications in the cable sector.

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