NCTA Ad Campaign Touts Impact On Consumers

The focus of a new multimedia campaign launched by the National Cable & Telecommunications Association (NCTA) centers on “Cable. It’s More than TV. It’s How We Connect.”

The campaign will last until late summer.? ?“Cable services provide millions of consumers with instant access to unlimited possibilities. When you watch TV while checking your Twitter feed and talking to a friend on the phone, cable is enabling all of that to happen,” notes NCTA President & CEO Michael Powell. “But in today’s overstimulated media environment, sometimes we need to take a step back and remember how this amazing environment is thriving.”? ?

For the most part, the campaign is focused on the Washington, D.C., market but it will also run nationally on some platforms. Elements of the campaign include:

>> Cable and broadcast TV advertising,?
>> Print and Web banner advertising in variety of publications,
>> Use of “outdoor advertising” in the city’s Union Station,?
>> Use of an interactive display board at Reagan National Airport,?
>> Development of a Web “splash page” or “microsite” and?
>> An interactive app that allows for user engagement to explore cable’s offerings.

According to NCTA, the interactive elements of the campaign “will help demonstrate the many ways in which cable connects consumers to the many information, entertainment and communications sources they utilize and enjoy.” To see some of these creative elements, click here. ?