DirecTV is revisiting OTA integrated technology as programming costs continue to rise, CFO Patrick Doyle said at JP Morgan's telecom and media conference Wed. The satellite company will be spending “a lot of time looking at over-the-air” technology and potentially integrating it with set-tops, he said. DirecTV will test the technology in some markets, starting with new customers. Historically, the DBS provider used integrated antenna technology before it started to deliver broadcast programming through satellite. With retrans fee hikes, it makes sense to revisit integrated antenna solutions now, Doyle said. He also said content providers have too much leverage and called it “encouraging” that Washington is trying to address issues like bundling and retrans. With DirecTV launching new satellites in '14 and '15, it will reserve additional capacity for 4K programming. Meanwhile, the company rebranded “Nomad,” a service that allows subs to move content from DVRs to other platforms, to “GenieGo.” The new offering also allows subs to stream live programming from set-tops to laptops and mobile devices. — Watch out Google Fiber, AT&T is after your fiberhoods. The telco is likely to “piggyback on the rules and terms and conditions that Google received in Austin and do our own build in Austin,” CEO Randall Stephenson said at JP Morgan's telecom and media conference Wed. The rollout of fiber networks will start throughout the country, and “you will see others doing this because the demand for really high-speed broadband via gigabit-type fiber-based solutions on a targeted basis is going to be very, very high,” Stephenson said. The key is rolling out fiber in places where “you know there's going to be high demand and people willing to pay the premium for those type services,” he said. Meanwhile, he said AT&T is taking “considerable share” in its fiber deployment for the SMB market.