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With the World Cup now over, perhaps baseball will step up to fill the void for sports fans. Cable’s doing its part, with ESPN set to air the ’10 State Farm Home Run Derby Mon night while no doubt hoping the telecast draws a crowd like it did last season (6.0/5.86mln). Following Tues night’s MLB All-Star Game ? DirecTV will feature the Fox broadcast in 3D on its n3D net?the league and iN Demand will offer a free preview (Jul 15-21) of MLB Extra Innings, which runs approx $139 for the season’s latter half. This past Sat and Sun, meanwhile, YES featured a pair of Yankees games in 3D through 8 affils including Comcast, Cablevision, Cox and Time Warner Cable. A net rep said the experimental telecasts went well. The net used 7 3D cameras to augment its 12 HD cameras ? Interestingly, a recent Harris poll found that 36% of American adults follow MLB, the lowest percentage of the past 7 years, and that 34-45s, African Americans and people with incomes of $75K+ are particularly fond of pro baseball. The Yankees ( YES) continue to be Americans’ favorite team, followed by the Red Sox ( NESN), Braves ( SportSouth) and Phillies ( CSN Philadephia).

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