| Displaying 1 - 20 of 65 matching stories. |
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| 05.12.2011 |
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2011 CableFAXIES Awards
The Almighty CableFAXIE... Many have tried to match the power of the Faxie and some have paid the ultimate price for flying so close to the Sun. The honorees profiled below all are worthy of the coveted Faxie nod that literally has made careers and, we...
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| 03.30.2009 |
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CableFAX 20/20: A Celebration of Innovation
We mark the 20th anniversary of CableFAX Daily with a look at the founding of cable’s daily news source, speculation about the innovations ahead and a tribute to CableFAX founder Paul Maxwell....
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| 03.30.2009 |
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CableFAX 20/20: Ten Gallon Hats off to CableFAX Founder Paul Maxwell
His roots are in the American West, appropriate for a Cable TV Pioneer (inducted 1990). Paul Maxwell remembers when the cable business resembled the Wild West, when lone rangers like Bill Bresnan, Bill Daniels and Ted Turner strung cable, launched satellites...
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| 03.30.2009 |
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CableFAX 20/20: All About Paul—Memories to the Max
David Keefe, CEO, Atlantic Broadband Max is one of the gold standards of our industry. As a young man, in the 1970s, observing Paul Maxwell, a wild-eyed, long-haired Western cowboy, opine on our fledgling industry with controlled abandonment gave me hope...
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| 03.30.2009 |
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CableFAXIES Awards 2009 & The Players: Leading Women in Cable
Cable operators might not be thrilled with the current state of programming distribution. TV isn’t just on the TV anymore. It’s on the laptop screen, the iPod screen, the game console screen and, yes, the standard, non-computer TV screen...
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| 03.30.2009 |
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CableFAXIES Awards—Marketer of the Year: Guy Slattery, SVP, Marketing, A&E Network and BIO
Last year Slattery repositioned A&E as a destination for scripted drama. This tied in perfectly with the launch of The Cleaner, A&E’s first scripted series in six years, and the miniseries The Andromeda Strain. For BIO’s new talker...
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| 03.30.2009 |
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CableFAXIES Awards—PR Team of the Year: Showtime Networks
Everyone knows the importance of a first impression when meeting new people. Showtime’s PR team has extended that axiom to apply to its work. That’s why Showtime spends so much time creating its press materials, VP Stuart Zakim says. The result is...
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| 03.30.2009 |
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CableFAXIES Awards: PR Execs of the Year
Winner: Russell Howard, SVP, Communications, National Geographic Channel Not one to toot his own horn, understated Russell Howard lets his record speak for him. It’s quite a record. In 2008, the NGC PR team grabbed CTAM’s Gold Mark award for...
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| 03.30.2009 |
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CableFAXIES Awards—Marketing Team of the Year: NBC Universal for 'An Unbelievable Year at Universal' Affiliate Marketing Team for TV Networks Distribution
How did NBCU’s affiliate marketing team impress us in 2008? Let us count the ways. USA Network remained the No. 1 cable network. MSNBC became the fastest-growing cable network. Bravo had its best-ever year. Oxygen had its best-ever year. CNBC had its...
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| 03.30.2009 |
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CableFAXIES Awards—Advertising Campaign for a Network: Big Ten Network/Tom, Dick & Harry Advertising for the 2008 Football and Basketball Campaign
Big Ten Network certainly was true to its schools with strategic campaigns aimed at spreading awareness, generating excitement for its football and basketball seasons, supporting operators who carry the network and generating goodwill among Big Ten schools...
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| 03.30.2009 |
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CableFAXIES Awards—Advertising Campaign for a Single Program: A&E Network for Gene Simmons Family Jewels Season 3
Season 2 of Family Jewels ended with Gene Simmons preparing to take a lie detector test to prove, once and for all, that he’d logged 4,800 sexual conquests. A&E capitalized on the bassist’s fleshly world tours with an ad campaign built around...
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| 03.30.2009 |
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CableFAXIES Awards—Direct Response Marketing: Charter Communications for Membership Acquisition Campaign
With the increasing popularity of digital downloads and online video streaming, getting viewers to pay for linear cable can be tricky. That’s why Charter Communications rolled out "Live It With Charter," a membership acquisition campaign with...
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| 03.30.2009 |
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CableFAXIES Awards—Integrated Marketing Campaign: The Weather Channel for When Weather Changed History Season 2
A hailstorm of viewers descended on the first- season launch of When Weather Changed History. So Weather Channel wanted to match that result with the season two launch. It decided to take advantage of hurricane season — in particular, Hurricane...
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| 03.30.2009 |
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CableFAXIES Awards—Marketing Campaign: A&E Network for A&E Brand Repositioning Campaign
Determined to obliterate lingering perceptions of fusty programming, A&E devised a campaign that would wake up viewers to the reality of its raw, real slate of shows. Its marketing slogan, "Real Life. Drama.," conveyed honesty and emotional...
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| 03.30.2009 |
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CableFAXIES Awards—Marketing of a New Series or Show: Discovery Communications/Animal Planet for Whale Wars Series Launch Campaign
Animal Planet’s marketing campaign for Whale Wars was appropriately large. Not only was it aimed at publicizing the series, it attempted to create awareness of the network’s new programming mantra: Animal Planet as a showcase of controversial...
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| 03.30.2009 |
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CableFAXIES Awards: Marketing of a Continuing Series
Winner: BBC America for Robin Hood Season 2 BBC America dedicated a chunk of its campaign budget for the second season of Robin Hood to outdoor advertising in New York, Los Angeles and Philadelphia, including a video board in Times Square. It also tested...
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| 03.30.2009 |
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CableFAXIES Awards—Multicultural Marketing: Time Warner Cable Los Angeles Region for Time Warner Cable L.A. Hispanic Video Package Launch
Time Warner Cable faces fierce competition in Los Angeles’ Hispanic video market, but it came out swinging last spring when it launched a first-of-its-kind package — El Paquetazo (translation: Package of all Packages) — that combines 40...
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| 03.30.2009 |
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CableFAXIES Awards—Marketing of a Documentary or Special Series: A&E Network for The Andromeda Strain
A&E brought out the sci-fi fan in many of us with its stealth online campaign where potential viewers could blog about what really happened in Piedmont, Utah (where The Andromeda Strain takes place). As the weeks led up to the premiere, the network...
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| 03.30.2009 |
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CableFAXIES Awards—Trade Show Marketing and PR: Fuse for Fuse Upfront Bash ’08
In a year when some networks cut back on their upfront presentations, Fuse shone through. Leaving no room for second guessing about the network’s new programming and branding push as home for multi-genre music, Fuse staged a pulsing party featuring...
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| 03.30.2009 |
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CableFAXIES Awards—Video, Use of a Video or Moving Image: WWE for Presidential Candidate Videos on WWE Monday Night Raw
Without spending a dime, WWE generated more media coverage from its April 21 edition of Monday Night Raw than most programs score in a lifetime. All it needed to do was recruit presidential hopefuls Barack Obama, Hillary Clinton and John McCain to send over...
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