| Displaying 2 - 21 of 223 matching stories. |
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| 07.15.2010 |
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The World Cup - A Retrospective
How did the World Cup do in the ratings? How did cable nets use multiplatform tools to increase reach? And what are the prospects for soccer coverage in the U.S. now that audiences seem to have responded well? CableFAX tackles these questions and more in this special Mid-Day Report....
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| 07.15.2010 |
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The World Cup - A Retrospective
How did the World Cup do in the ratings? How did cable nets use multiplatform tools to increase reach? And what are the prospects for soccer coverage in the U.S. now that audiences seem to have responded well? CableFAX tackles these questions and more in this special Mid-Day Report.......
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| 05.18.2010 |
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The Subduction Zone - A Metaphor for the Evolving Media Landscape
Marketing and research strategist Anthony White gets inspired by the History Channel and walks us through the "subduction zone" that creates big disruptions where the plates of new and old media collide....
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| 05.18.2010 |
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Cable Show Takeaways
After the misconnected flights and long trips home comes the post-Cable Show moment of reflection. The bottom line: Cable continues to face perhaps the most revolutionary time of its long history—and we're just getting started....
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| 02.02.2010 |
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Social Media - What Can Cable Do?
Social networking: Who is doing it right? How can the cable industry best get in the game? Karen Ramspacher, 2010 CTAM Research + Insights Conference co-chair, caught up with Misiek Piskorski, Associate Professor of Business Administration at Harvard Business School, to learn how his research has progressed to helping companies create successful social strategies....
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| 01.29.2010 |
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Experimenting with Social Media
As cable industry marketers increasingly look to social media platforms like Facebook and Twitter, brand marketers attending the recent CMO Leadership Forum in NYC traded advice and war stories about how to use these vital tools—and interestingly enough, how not to use them....
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| 12.01.2009 |
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Guest Column - Influencers in a Multimedia World
CNN's Gregg Liebmann argues that cable marketers must move aggressively beyond purely pushy-style communication and learn to influence consumer-driven touch points, such as word-of-mouth and Internet information sites. In the end, it's all about reaching the "Influentials."...
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| 07.21.2009 |
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Guest Q&A with Daniel Fischer
CTAM Research Committee chair Charlene Weisler sits down with Daniel Fischer, president of the Solve It Group. Fischer, a veteran researcher whose resume includes Discovery Networks, Nielsen and Time Warner Cable, is currently working on approaches to increase commercial and program ratings through applied cognitive neuroscience. Interestingly, he says audience drop-offs during pods can relate demographics, dayparts and program types....
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| 12.04.2008 |
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Cable Mavericks On Campus
The Cable Mavericks program kicks off the school year with a young Maverick....
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| 12.03.2008 |
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Quadruple Play Takeaways for US Cable Operators
A CTAM Summit session on quadruple play offers lessons for MSOs....
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| 10.01.2008 |
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CTAM Chatter: Summit Full Steam Ahead
CTAM Summit organizers are hoping the current financial insecurity leads to better attendance....
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| 06.13.2008 |
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Women Ticked at Cable
(June 13) The NY Times reports on anger over cable news nets’ Clinton campaign coverage, Russert collapses, Wang dies and more news....
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| 06.09.2008 |
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Cable's Golden Age
(June 9) The NY Times awakens to cable's golden age, Versus is no dope, digital subchannels are a tough business and other news....
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| 06.03.2008 |
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The CableFAX Show: On Location in NOLA
Video: Mike and Seth dodge autograph seekers at the Cable Show....
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| 05.12.2008 |
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Dolans Get Newsday
(May 12) The Dolans Are Papered, Low-key Upfronts Keep Shrimp Safe, ESPN in Love Storm, McCain's Tudors and other news...
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| 05.06.2008 |
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By the Numbers
A somewhat random look at digits influencing cable PR, marketing and branding....
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| 05.06.2008 |
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HBO Campaigns for The Power of the Letter
A marketing campaign touting two patriotic letter writers would seem a no-brainer for the U.S. Post Office, but it was not so at the outset....
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| 05.06.2008 |
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2008 CableFAXIES Awards
CableFAX: The Magazine presents its annual salute to cable's best marketing and PR....
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| 05.06.2008 |
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Marketer of the Year VP Level and Above: Barbara Hedges and Jeff Gregor
WINNER: BARBARA HEDGES SVP, CONSUMER MARKETING, CHARTER COMMUNICATIONS Barb Hedges knows effective marketing is not just about a catchphrase or clever mailer. Step by step, she has revolutionized Charter's model by centralizing its marketing tactics and...
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| 05.06.2008 |
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PR Executive of the Year: Ellen Kroner
WINNER: ELLEN KRONER SVP, CORPORATE COMMUNICATIONS & MARKETING, RAINBOW MEDIA HOLDINGS In 2005 Rainbow chief Josh Sapan reorganized his company's communications structure and named Ellen Kroner to run it. She's done that so well, she's our PR Executive of...
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CABLEFAX MAGAZINE
