Turner advertising

Our Take:

While Twitter, Facebook and Google announced ad tools for mobile apps last year, Yahoo has been slow to develop tools for developers, this article points out. However, on Thursday the company unveiled a new set of mobile tools during its first developer conference in San Francisco. The purchases of Flurry, a mobile ads and analytics company for $200 million, and video advertising platform BrightRoll for $640 million have begun to pay off.

Can mobile users save Yahoo? Marissa Mayer certainly hopes so. The Yahoo CEO revealed a new suite of tools for mobile app developers at the company’s first developer conference in San Francisco on Thursday. “Today is about building innovative, game-changing applications,” Mayer told the audience of nearly 1,000 developers.

Read More at The Business Journals

The Daily

Subscribe
Thursday–April 25

Comcast Entering Carriage Renewals With Open Mind

Comcast ’s domestic video customer net losses were 487,000 during 1Q24. Leadership didn’t have much to say when it came to the Xumo streaming platform, but President/CEO, Connectivity & Platforms Dave

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.