Aligning with one of the active and tech-savvy fandoms in all of late night TV, AT&T partnered with Conan Obrien’s 2016 Comic-Con week to hilarious success. Using unique 360 VR  content pieces and an exclusive Comic-con booth, the effort grabbed 35 million total impressions, 9 million video views and greatly increased AT&T’s profile with Conan fans as well as brand equity for their 360 VR mobile capabilities.

 

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Friday–April 26

Charter Unpacks Impact of ACP’s Sunset

Charter hasn’t been immune to the slowdown in broadband activity in 1Q24, reporting the loss of 72,000 residential and SMB internet customers. It’s looking at what the discontinuation of ACP will mean for its sub base.

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