Every year, we literally marvel at the increasing quality and quantity of nominations we receive for our Best of the Web program. The cable industryfrom programmers to operators to vendors and beyondhave proven among the most savvy marketers and engagers when it comes to the Internet. And that makes a lot of sense: Thats where the entertainment customer livesat least much of the time.
Watching high-quality video has increasingly become a combined linear, Internet and mobile experience, with many people no longer drawing a distinction and using their social media connections as a virtual water cooler. Lately, we’ve seen the rise of geo-location apps like Foursquare and other new innovations that cable continues to utilize to better connect with audiences. That’s only going to continue. But judging from this year’s entries in the Best of the Web, the cable sector stands to maintain its perch as an industry that just gets it.
Hats off to all of our winners and honorable mentions. Every company and executive listed below rose above countless other entries vying for recognition. Keep it up, cable!