With mobile traffic and the need for customized wireless solutions on the rise, a new wireless business model has emerged. Enter Webpass, the small wireless ISP provider that provides building-specific point-to-point wireless technology. The company, serving multi-unit residential buildings and businesses with at least 10 units, recently launched its service in Boston, in addition to existing markets including San Francisco, San Diego, Miami and Chicago. Instead of providing connectivity through fiber or cable networks, point-to-point wireless technology connects 2 locations through line of sight (LOS) using unlicensed spectrum. It’s only financially feasible in areas with multi-unit buildings. That’s why Webpass is primarily targeting metropolitan areas.