Well, here’s another new take on VOD and streaming OTT video. Israel’s RayV Technologies launched RayV Cloud TV, a platform it says “revolutionizes the way users view live TV and VOD content on their PCs, smartphones, tablets and connected TVs…without buffering.”

RayV’s platform receives an external feed (live/VOD) and relays it to local servers; active users then share the signal. “Upon receiving the chosen content, every user passes on a small part of it to other users,” the company says. “Thus, anyone connected receives the entire video, eliminating buffering time.”

Using this platform, RayV adds, there is no need to download files, thus increasing computer security, reducing hard-drive space and helping to eliminate bandwidth overload.

“By utilizing inactive users as ‘amplifiers’ (which contribute a small portion of their bandwidth without actually receiving the video), RayV’s platform addresses the problem of the DSL networks limited uploading speed,” it says.

RayV Technologies markets its technology to communication service providers (e.g. telephony providers, mobile operators, etc.), TV channels, content owners and others. The company says cable providers worldwide already use RayV’s services to offer their customers video content.

More on RayV Cloud TV’s features:

>> Streaming without buffering: The encoding technology enables the entire video content to be delivered without downloading. The user simply streams the chosen content, regardless of the connection speed.
>> Short loading between channels: Zapping between various content channels is as immediate as flipping through browser tabs.
>> Genuine social viewing: RayV Cloud TV synchronizes itself with Facebook and the movies’ and TV series’ databases.
 

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