Carbyn, a cloud-based Canadian start-up that’s developed a HTML5 platform it says delivers a unified experience for apps across Internet-connected devices like smartphones, tablets, laptops, and connected TVs, now is part of authentication provider Synacor Inc. ? ?
Through this acquisition, Synacor says it will be able to offer its customers “a branded platform where their subscribers can enjoy a variety of content and HTML5 applications including video, music, games, newspapers, and magazines seamlessly by signing into their account on any device regardless of operating system or browser. Carbyn fills a gap in the marketplace and is a vital piece of Synacor’s TV Everywhere content strategy.”
Synacor is integrating Carbyn’s technology to provide the following:?
>> A branded cloud app platform that is device- and OS-agnostic;
>> A distribution opportunity for the HTML5 developer community;
>> Reduced costs of developing, deploying, and managing apps;
>> New revenue opportunities from content publishing, apps, in-app transactions, storage and premium services;
>> Enhanced monetization opportunities through paid search and advertising;
>> The ability to continually update and launch new content and apps over-the-air; and
>> Access to TV Everywhere content and services.?