The results of the Ericsson ConsumerLab annual global study point to social TV becoming a mass-market phenomenon. Sixty-two percent of consumers use social media while watching TV on a weekly basis, the report notes, an increase of 18 percent in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it. In addition, only 7 percent of consumers say they will reduce their pay-TV bills in the future. “In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience,” Ericsson says. “Forty-one percent of consumers say they are willing to pay for TV and video content in HD.”

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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