High-definition ad distribution has spiked 150 percent since 2Q10, attributed in part to the uptake of cloud computing, says Extreme Reach Inc. In 2Q12, 25 percent of ads delivered to TV media outlets were HD, and the cloud enabled TV advertisers to deliver an average of 98.5 percent of their SD and HD ads digitally. Extreme Reach data also found widespread acceptance of HD advertising in sports venues…The mobile broadband tablet market is heating up, prepping to add 150 million new data subscriptions in the next five years, notes Strategy Analytics; by the end of 2017, tablet subscriptions will reach 172 million worldwide. Comments Susan Welsh de Grimaldo, director/Mobile Broadband Opportunities, “Service revenues from tablets will be an important incremental growth source for mobile operators, with global tablet service revenues reaching US$15 billion in 2017. Multi-device shared data plans and 4G LTE are key drivers for tablet subscriptions.” Mobile data traffic from tablets is predicted to top 2.7 million Terabytes in 2017, representing a 80.4-percent CAGR from 2012.

The Daily

Subscribe

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.