SeaChange International’s AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center’s (CMC’s) video-on-demand content distribution platform, which reaches more than 35 million VOD-enabled households across the United States.

Sunflower Broadband, a Lawrence, KS-based cable operator and HealthiNation, a health video company, have agreed to participate in the initial field trials, which follow several months of lab testing at the CMC. Once field-testing has been completed, the solution will provide the CMC’s cable programming and MSO customers additional ad revenue and marketing opportunities that take full advantage of SCTE standards and CableLabs specifications.

“Sunflower Broadband has been successfully using dynamic VOD advertising for the past three years on its local content platform," said Rod Kutemeier, Sunflower’s GM, in a statement. "We’re excited to be a part of this test using a national on-demand platform, which we hope demonstrates that using this advanced technology enhances the business model for on-demand and makes our customers’ viewing experience more personalized and relevant.”

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