Despite the expansion of smart home services, consumer demand for connected home devices has slowed dramatically in the 1st half and continues rapid drop off, according to research firm Argus Insights ’ latest report. That’s because “early adopters have gotten what they need, and now products aren’t compelling typical consumers to create a connected home,” the report said. It saw “robust” demand growth during 2014 for all connected home segments. As of May this year, connected home demand is 15% less than the same period a year ago. Service providers continue to upgrade their existing services and add new ones to the smart home service lineup. Comcast is eyeing a new “Works with Xfinity Home” certification program later this year while backing various smart home products from vendors. AT&T is also beefing up its Digital Life Platform with new integrations.

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GroupM Optimistic on 2021 Ad Outlook

It’s not just CEOs feeling good about ad spending. GroupM took another look at its advertising forecasts, and it’s adjusting things mid-year.

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