Sears has launched its online movie download service, Alphaline Entertainment. The new service enables Sears and Kmart customers to download entertainment online, including new movies on the same day they are released on DVD and Blu-ray Disc. Sears licenses Sonic Solutions’ RoxioNow platform. Sonic is working with Sears on a multi-phase rollout that includes making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.

Sonic’s multi-year agreement with Sears extends the reach of the RoxioNow platform which powers a range of digital services for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios’ direct-to-consumer initiatives.

Sonic and Sears are teaming to embed the services at a chip level on a growing network of devices including portable media players, Blu-ray Disc players, mobile phones, and HD television sets.

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