SCTE is creating a new global brand—the International Society of Broadband Experts —with Liberty Global stepping up as the 1st MSO to join the SCTE Corporate Alliance Program. The alliance program enables operators of all sizes jointly to address industry issues, to develop solutions and prepare for emerging technologies, and to dramatically expand access to training and education. Liberty Global will access educational material and other resources via the ISBE brand. SCTE said the new global organization should help “eliminate existing brand confusion,” an apparent reference to the UK’s Society for Broadband Professionals, which also goes by the SCTE acronym. “ISBE will bridge gaps in existing training curricula, bringing state-of-the-art content that is fine-tuned to address industry needs to cable engineering and operations professionals in every market,” SCTE pres/CEO Mark Dzuban said in a statement.