Rentrak Patent Win
By| October 21, 2014
The US Patent and Trademark Office granted Rentrak a patent for measuring set-top box data. The patent is a system that will identify when TV sets are off, but the set-top is on. “This technology is an integral part of providing massive and passive television measurement for our clients,” said Rentrak vice chmn and CEO Bill Livek. The company said its service will soon measure 60mln return path TVs for live and DVR viewing and 114mln TVs for VOD viewing.