The US Patent and Trademark Office granted Rentrak a patent for measuring set-top box data. The patent is a system that will identify when TV sets are off, but the set-top is on. “This technology is an integral part of providing massive and passive television measurement for our clients,” said Rentrak vice chmn and CEO Bill Livek. The company said its service will soon measure 60mln return path TVs for live and DVR viewing and 114mln TVs for VOD viewing.

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Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored cyber threats.

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