With already 70 percent of all Internet users viewing over-the-top (OTT) video, its days as a marginal activity are over, says Informa Telecoms & Media. And the research group expects interest in OTT video to continue to grow. By 2015, 2.1 billion people will be watching OTT video, equal to over 80 percent of all Internet users.

“It’s abundantly clear that viewing online video via connected devices will be both a long-term and mass-market activity. All of the key ingredients for uptake of these services are in place. It’s just a case of consumers getting used to the idea of using them, something that we will be driven by the availability of big brands like the iPlayer, and marketing pushes from the device manufacturers,” said Giles Cottle, a principal analyst at Informa Telecoms & Media, in a statement.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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