With already 70 percent of all Internet users viewing over-the-top (OTT) video, its days as a marginal activity are over, says Informa Telecoms & Media. And the research group expects interest in OTT video to continue to grow. By 2015, 2.1 billion people will be watching OTT video, equal to over 80 percent of all Internet users.

“It’s abundantly clear that viewing online video via connected devices will be both a long-term and mass-market activity. All of the key ingredients for uptake of these services are in place. It’s just a case of consumers getting used to the idea of using them, something that we will be driven by the availability of big brands like the iPlayer, and marketing pushes from the device manufacturers,” said Giles Cottle, a principal analyst at Informa Telecoms & Media, in a statement.

The Daily

Subscribe
Thursday–June 17

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.