The BlackArrow Advanced Advertising System now includes the Ad Router and a Business Suite of software tools that allow service providers to offer programmers an expanded menu of options to control and manage their ad inventories.
Currently in both deployment and trials, the Ad Router and Business Suite comply with SCTE 130 and other standards, leveraging existing multi-vendor ecosystems and supporting IP and QAM infrastructures.
Here’s how they work:?
>> The Ad Router, a component of the BlackArrow Decision Suite, resides at the operator’s data center to control and mediate all real-time advanced advertising workflows, including ad-routing requests based on various platforms and inventory owners. The Ad Router allows operators to send national and local ad avails to different Ad Decision Services (ADS), enabling programmers and local sales organizations to use their existing campaign tools for real-time ad fulfillment. ?’
>> The BlackArrow Business Suite helps programmers manage metadata and avails (placement opportunities) against their content. Programmers can specify how ad loads change through such programming windows as the key C3measurement timeframe, they can gain visibility into asset availability at the operator plant, and they can dynamically remove or replace “baked in” ads in on-demand content without having to re-pitch assets. ?