Weightless, the global organization responsible for delivering royalty-free open standards to enable the Internet of Things, formed a Special Interest Group (SIG) to accelerate the adoption of “Weightless” as a wireless wide-area global standard for machine to machine (M2M) short- to mid-range communications. The Weightless standard this group will define is on track for completion in early 2013. Weightless presents potential to address such M2M market apps as smart meters, asset tracking and remote sensors. ARM, Cable & Wireless Worldwide, CSR and Neul formally signed the SIG Promoter Agreement that details how they will back Weightless’ mission to establish a new standard and encourage its adoption worldwide. This means a common set of standards that deliver the key requirements for M2M communications, including a chipset costing less than $2, and having a range to 10 kilometers and a 10-year battery life…Tapjoy Reconnect, a new ad unit from mobile ad provider Tapjoy Inc., targets app developers who want to improve retention rates and increase user loyalty. The company says this approach to re-engagement “offers a more consumer-centric and efficient alternative to push notifications. With push notifications, developers may pay on volume, without knowing whether the user has push notifications enabled or not, and with no guarantee that the user ever re-engaged with their app. With Tapjoy Reconnect, a developer will only pay when the user chooses to re-engage with their app.”

The Daily

Subscribe
Wednesday–April 2

Groups Stand Up For FTC’s Click-to-Cancel Rule

The FTC has undergone a number of changes in recent weeks, all while a legal battle continues in the Eighth Circuit over the agency’s recently adopted Click-to-Cancel rule.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.