New Stuff 11/02/12

Weightless, the global organization responsible for delivering royalty-free open standards to enable the Internet of Things, formed a Special Interest Group (SIG) to accelerate the adoption of “Weightless” as a wireless wide-area global standard for machine to machine (M2M) short- to mid-range communications. The Weightless standard this group will define is on track for completion in early 2013. Weightless presents potential to address such M2M market apps as smart meters, asset tracking and remote sensors. ARM, Cable & Wireless Worldwide, CSR and Neul formally signed the SIG Promoter Agreement that details how they will back Weightless’ mission to establish a new standard and encourage its adoption worldwide. This means a common set of standards that deliver the key requirements for M2M communications, including a chipset costing less than $2, and having a range to 10 kilometers and a 10-year battery life…Tapjoy Reconnect, a new ad unit from mobile ad provider Tapjoy Inc., targets app developers who want to improve retention rates and increase user loyalty. The company says this approach to re-engagement “offers a more consumer-centric and efficient alternative to push notifications. With push notifications, developers may pay on volume, without knowing whether the user has push notifications enabled or not, and with no guarantee that the user ever re-engaged with their app. With Tapjoy Reconnect, a developer will only pay when the user chooses to re-engage with their app.”