Mobile technology startup bMobilized today introduced what it says is “the industry’s most advanced do-it-yourself tool that instantly converts any Web site into a full-featured HTML5-enabled mobile site, optimized to any mobile device, OS or browser.” Using more than 300 proprietary algorithms, the company’s Automatic Content Identification technology captures all of a Web site’s editorial, sales and marketing assets. It then converts them, in fewer than 30 seconds, to functional and graphically identical elements, e.g., menu, content, header, footer, articles, social tools, advertising, transactional, and more. In addition, the new mobile site automatically syncs up any changes to the Web site, eliminating the need to maintain two separate sites. The cloud-based mobile engine can detect more than 14,000 combinations of handsets, OS’s and browsers. bMobilized charges $5/month, including setup, or $9/month with ongoing customer support. 

The Daily


Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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