A group of broadcast and media industry suppliers, including Grass Valley, Imagine Communications, Lawo, Snell Advanced Media and Nevion, formed the Alliance for IP Media Solutions. The trade association seeks to promote IP solutions that offer interoperability, are based on open standards and integrate seamlessly into media workflow environments to foster industry innovation and efficiency. The group will also focus on promoting the adoption, standardization, development and refinement of open protocols for media over IP. According to the group, its 3 key strategies include initiatives that facilitate the education and adoption of open standards, facilitation of activities that accelerate the development of solutions that support open standards, and nurturing the creation of new standards by supporting standards bodies with participation and testing in real-world environments.

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