NDS announced the launch of its Recommendations Engine Partner Program. Jinni, a semantic discovery service for premium video content, is the first company to join the program.

Through the Recommendation Engine Partner Program, NDS will offer the services of Jinni as a partner to its customers in recommendation engine based initiatives.

Incorporating a recommendations service enables operators to offer additional content to consumers based on their current viewing profile, providing them with a powerful way to encourage subscribers to try new programs and premium services. Jinni’s semantic approach, based on proprietary algorithms, reflects the way people think and talk about entertainment, and enables intelligent content discovery by shifting the spotlight from rigid categories and keyword search to results that match the consumer’s taste.

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