NDS announced the launch of its Recommendations Engine Partner Program. Jinni, a semantic discovery service for premium video content, is the first company to join the program.

Through the Recommendation Engine Partner Program, NDS will offer the services of Jinni as a partner to its customers in recommendation engine based initiatives.

Incorporating a recommendations service enables operators to offer additional content to consumers based on their current viewing profile, providing them with a powerful way to encourage subscribers to try new programs and premium services. Jinni’s semantic approach, based on proprietary algorithms, reflects the way people think and talk about entertainment, and enables intelligent content discovery by shifting the spotlight from rigid categories and keyword search to results that match the consumer’s taste.

The Daily

Subscribe
Friday–March 5

Ratings

YES ’s Blue Jays-Yankees telecast Feb 28 marked its second-most-viewed spring

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.