The popularity of Avatar and other 3D movies that roll out in 2010 will put 3D TV on the map for consumers, according to a new report by market intelligence firm In-Stat.

“Exposure to 3D films is important to the debut of 3D TV, because consumers who have seen 3D films are more interested than the general population in being able to view 3D content at home,” Michelle Abraham, In-Stat analyst, said in a statement.

Recent research by In-Stat has found the following:

•    In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014.
•    3D Blu-ray player shipments will track closely with 3D TVs.
•    Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.
•    Many pay-TV operators will use half-resolution 3D as a stepping-stone and learning opportunity for full HD 3D in the future.
•    On a regional basis, North America will be the largest market.

The research, “3D TV Coming Soon to a Home Near You” covers the worldwide market for 3D television. For more information, click here.

The Daily

Subscribe

Effros: Name Game Redux

Steve Effros ponders the benefits of walking away from misleading industry jargon.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.