In-Stat Says ‘Avatar’ Sets Stage for 3D TV

The popularity of Avatar and other 3D movies that roll out in 2010 will put 3D TV on the map for consumers, according to a new report by market intelligence firm In-Stat.

“Exposure to 3D films is important to the debut of 3D TV, because consumers who have seen 3D films are more interested than the general population in being able to view 3D content at home,” Michelle Abraham, In-Stat analyst, said in a statement.

Recent research by In-Stat has found the following:

•    In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014.
•    3D Blu-ray player shipments will track closely with 3D TVs.
•    Pricing is a major barrier, as survey respondents are not willing to pay much of a premium for 3D TV sets and Blu-ray players.
•    Many pay-TV operators will use half-resolution 3D as a stepping-stone and learning opportunity for full HD 3D in the future.
•    On a regional basis, North America will be the largest market.

The research, “3D TV Coming Soon to a Home Near You” covers the worldwide market for 3D television. For more information, click here.