icueTV has partnered with Strategy & Technology (S&T) to demonstrate the integration between the S&T TSBroadcaster carousel and the icueTV campaign manager.  The demo will show how the S&T TSBroadcaster enables the icueTV fulfillment platform to create, manage and schedule the delivery of interactive applications at the CableLabs Summer Conference in Keystone, CO, August 7-10.

The S&T TSBroadcaster carousel is the gateway that transmits the scheduled icueTV EBIF application to the set-top box. icueTV will demonstrate a scheduled  delivery of a  national advertiser’s promotion from a set-top box to a smartphone using its click-to-text application. The click-to-text application will appear as an overlay on the advertiser’s television commercial prompting interaction with the set-top box remote control. A cell phone number will be entered on the screen, then once confirmed, a text message will be electronically delivered to the smart phone with the link to the advertiser promotion and website.

S&T’s TSBroadcaster is an advanced delivery system for interactive applications for digital television, providing continuous control of application insertion and play-out, data updates and stream event generation. TSBroadcaster is designed for deployment in all markets utilizing data object carousels for transmission.

The Daily


FCC Happenings

The FCC gave the official OK to RSM US LLP as the C-band relocation coordinator. In July, eligible space stations operators selected RSM to serve as the coordinator, which is responsible for

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