icueTV has partnered with Strategy & Technology (S&T) to demonstrate the integration between the S&T TSBroadcaster carousel and the icueTV campaign manager.  The demo will show how the S&T TSBroadcaster enables the icueTV fulfillment platform to create, manage and schedule the delivery of interactive applications at the CableLabs Summer Conference in Keystone, CO, August 7-10.

The S&T TSBroadcaster carousel is the gateway that transmits the scheduled icueTV EBIF application to the set-top box. icueTV will demonstrate a scheduled  delivery of a  national advertiser’s promotion from a set-top box to a smartphone using its click-to-text application. The click-to-text application will appear as an overlay on the advertiser’s television commercial prompting interaction with the set-top box remote control. A cell phone number will be entered on the screen, then once confirmed, a text message will be electronically delivered to the smart phone with the link to the advertiser promotion and website.

S&T’s TSBroadcaster is an advanced delivery system for interactive applications for digital television, providing continuous control of application insertion and play-out, data updates and stream event generation. TSBroadcaster is designed for deployment in all markets utilizing data object carousels for transmission.

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Friday–November 14

Ringing In 35 Years: NCTA’s Bell Looks Back at Events that Shaped Cable

Last week, NCTA SVP, Creative Services Mark Bell clocked in for the final time after 35 years with the association. That role made him a critical strategist for NCTA’s former trade shows and its current live events, including the just-wrapped reimagined Kaitz Event. Before he headed off into retirement and Kristin Buch stepped into his role, Cablefax chatted with Bell about his time in the industry.

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