icueTV Partners With S&T to Demonstrate Interactive Applications

icueTV has partnered with Strategy & Technology (S&T) to demonstrate the integration between the S&T TSBroadcaster carousel and the icueTV campaign manager.  The demo will show how the S&T TSBroadcaster enables the icueTV fulfillment platform to create, manage and schedule the delivery of interactive applications at the CableLabs Summer Conference in Keystone, CO, August 7-10.

The S&T TSBroadcaster carousel is the gateway that transmits the scheduled icueTV EBIF application to the set-top box. icueTV will demonstrate a scheduled  delivery of a  national advertiser’s promotion from a set-top box to a smartphone using its click-to-text application. The click-to-text application will appear as an overlay on the advertiser’s television commercial prompting interaction with the set-top box remote control. A cell phone number will be entered on the screen, then once confirmed, a text message will be electronically delivered to the smart phone with the link to the advertiser promotion and website.

S&T’s TSBroadcaster is an advanced delivery system for interactive applications for digital television, providing continuous control of application insertion and play-out, data updates and stream event generation. TSBroadcaster is designed for deployment in all markets utilizing data object carousels for transmission.