Our Take:

Thought 3D video was dead? Perhaps not. Google is trying to popularize virtual reality, as evidenced by the last week’s introduction of its low-cost VR headset and new phones. But it’s also using 3D to power virtual reality through its video capture and production platform JUMP, writes Variety—a move that could mean a second chance for 3D. How’s it employed? 3D is used as an effect that adds to the sense of immersion by emulating human vision. Google is hoping that the JUMP platform will make content more immersive and encourage creators to capture 3D video for VR through the use of its 16-GoPro camera prototype, dubbed the Odyssey. Once content producers shoot their footage with a JUMP rig, the uploaded video files from the cameras are converted into a 3D VR video by Google’s servers in a matter of hours. It’s something that could lower the barrier of entry for 3D content, the article suggests. What’s unclear is this: despite the barrier being lower, will studios sign on? Perhaps the VR aspect will make the 3D content more palatable, as the former technology has yet to loose its luster within the industry.

It all started with a 3D-printed piece of plastic, zip ties and a bunch of masking tape: Google ‘s Seattle-based computer vision team seemed to channel MacGyver when it began to experiment with capturing 3D video in the fall of 2014, testing out a bunch of different camera setups put together in the form of janky rigs.

Read More at Variety

The Daily

Subscribe

First Circuit Swats Maine A la Carte Law

Maine’s attempt to force cable operators to make video channels (and individual programs) available to consumers on an a la carte basis received another blow. On Wednesday, the US Court Appeals of the First

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.