Applied Global Technologies (AGT), sponsored by Georgia Tech, says it’s developed the first direct-dial B2B mobile video connection for Microsoft Lync that doesn’t need enterprise federation.

Microsoft Lync integrates with AGT’s EncoreB2B Platform, a mobile video platform that works with Cisco, Polycom and Compunetix infrastructure and enables secure connectivity across networks. By downloading EncoreB2B’s free mobile video app, mobile-device users can connect with Lync clients in the B2B environment. In return, desktop users can communicate with remote employees, the organization’s supply chain and target sales markets.

“With the added Microsoft Lync integration, Lync users can now receive direct dial video calls at their desks from mobile devices located on any network,” the company says.

States COO Bob Wood, “Enterprises are trying to figure out how to translate the potential of mobility to actual business value. We are confident that will start with effectively integrating business-to-business video communications using tools like tablets and Lync.”

Microsoft Lync integration complements EncoreB2B’s Mobile Pathway Protocol, which AGT says is the industry’s only firewall traversal that doesn’t require special firewall devices, system registration or IT configuration. “By leveraging already open and secure standard web ports, Mobile Pathway enables secure connectivity and interoperability between mobile devices, HD video systems and Microsoft Lync clients,” AGT adds.

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