FourthWall Media (formerly Biap), announced last week that its EBIF products and technology are featured by ARRIS, Concurrent and Rovi at Cable-Tec Expo. ARRIS has FourthWall’s ETV Platform and Ad Widgets Media Sales Presentation integrated with the ARRIS ConvergeMedia Advertising Platform. Concurrent is demonstrating an end-to-end advanced advertising ecosystem comprised of FourthWall’s ETV Platform, Ad Widgets, and TV Widgets in conjunction with Concurrent’s portfolio of media data management solutions. Rovi is showing Passport integrated ETV Platform and TV Widgets EBIF applications including Personalized Information TV (PiTV), eBay on TV, and Yellow Pages on TV from FourthWall.

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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