FourthWall Media, in an agreement with PayPal, will make it possible for cable operators to deploy applications on their EBIF platforms to allow T-commerce.

FourthWall’s TV Buy Button combines a wealth of interactive TV (ITV) experiences, ranging from in-depth set-top box platform technology to numerous programming and advertising widgets. FourthWall’s TV Buy Button is powered by PayPal X.

“FourthWall Media has deployed applications like eBay on TV, Yellow Pages on TV, and Ad Widgets that run on our EBIF platform," said Tim Peters, FourthWall CEO, in a statement. "These applications and others will benefit enormously from having an integrated TV Buy Button. Programmers and cable distributors can find new and exciting ways to generate revenue. Imagine someday watching your favorite basketball team and being able to instantly purchase a Mavericks jersey with the simple push of a button on your existing remote.”

Future versions of the TV Buy Button will support cable bill payment and other transaction types within FourthWall’s TV Widgets and Ad Widgets products.

The Daily

Subscribe

Programming

AspireTV and Kin announced a deal to bring three new series to the network

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.