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Some 35% of US broadband HHs are expected to subscribe to an energy program from a home security provider, according to research by Parks Associates. It found consumers are 40% more likely to participate in an energy program if it’s offered by a security provider than from an energy provider. “Security providers have an opportunity to capitalize on their strong connections with their consumers by expanding into energy management programs. They can also leverage their strong reputation with consumers to forge beneficial partnerships with utilities that want to leverage connected devices in the home,” said Tom Kerber, dir of research, energy and home controls. Kerber will discuss the research at DistribuTECH on Wed, during the “Engaging Customers with Demand Response Devices” session.

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