DirecTV, now part of AT&T, is taking its 1st stab at virtual reality with the launch of the Big Knock Boxing VR App, offering highlights from the June 27 BKB fight at Mandalay Bay in Las Vegas. The app is available for Samsung Gear VR Innovator Edition and Cardboard (Android and iOS) headsets. Cardboard users can download the app for Android phones on Google Play, and for iPhones on the App Store. According to AT&T, the BKB VR app was designed as a short-form immersive experience focused on offering top fight moments. Content was filmed by a 5-camera system designed to capture the event from the perspective of a fan in the audience. Discovery Comm launched a virtual reality program in Aug with the launch of Discovery VR apps for iOS and Android, featuring 360-degree videos.

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ESPN Unveiling Just the Beginning of Modern DTC World

We continue to await the full rollout of what Charter is billing as its “seamless entertainment experience,” which includes the integration of DTC apps, but it’s clear the DTC world is changing.

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