thePlatform, a white-label video publishing company and independent subsidiary of Comcast, confirmed that its cloud-based video publishing system, mpx, serves as the central management hub for Comcast’s next-generation Xfinity TV service.

Now in a market trial in Augusta, GA, the Xfinity TV service offers a new personalized user experience on the television, making it easier to navigate, search and select from tens of thousands of choices. thePlatform worked closely with teams across Comcast to design a system that provides greater flexibility and versatility for managing live TV or video-on-demand. This deployment also showcases the ability of mpx to deliver pay-TV services on a vast scale with enterprise-grade reliability for one of the largest TV service providers in North America.

"Comcast is leveraging the best aspects of Web-based video architecture to reshape the television experience itself," said Sam Schwartz, president of Comcast Converged Products, in a statement. "We acquired thePlatform five years ago in order to bring some of the brightest minds in video systems design and management into our senior planning teams. thePlatform has been instrumental in our efforts to date and is playing a strategic role in the development of our next-generation services."??

TV programming networks and content providers delivering video to Comcast customers who subscribe to the next-generation Xfinity TV service utilize thePlatform’s mpx system to prepare and manage that video using its intuitive Web-based console. mpx manages video ingest and aggregation from multiple sources. It also provides the technical foundation for metadata aggregation, normalization, and search capabilities for live-linear channels and video on demand.

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