Global IP traffic is expected grow three-fold between 2013 and 2018, reaching an annual run rate of 1.6 zettabytes – more than 1.5 trillion gigabytes per year, according to Cisco, which cites 4K adoption, WiFi expansion and M2M technologies as major drivers. By 2018, more traffic will traverse global networks than all prior “Internet years” combined, according to Cisco’s latest Visual Networking Index.

The report predicted that by 2018, there will be about 3.9 billion Internet users— more than half of the world’s projected population, up from about one third of the world’s population connected in 2013. The average fixed broadband speed will nearly triple, from 16 Mbps in 2013 to 42 Mbps in 2018. One of the major drivers of Internet traffic growth will be the expansion of 4K and the growth of over-the-top video. Cisco forecast that by 2018, more than 20% of Connected Flat Panel TV Sets will be 4K while IP video will be nearly 80% of all IP traffic by 2018, up from 66% in 2013.

WiFi and mobile-connected devices are expected to generate 76% of Internet traffic by 2018. Cisco expects 53 million WiFi hotspots by 2018 around the globe, more than doubling from 22 million hotspots in 2013.

Picture a world with more devices than people, with 2.7 networked devices/connections for every person on Earth by 2018, according to Cisco. That’s up from 1.7 per capita in 2013. Among M2M services, smart cars will drive 41 Petabytes of traffic per month, with 4 M2M modules per car expected by 2018.

The Daily


RSN Uncertainty Reigns Ahead of Opening Day

It feels like each day brings a new twist in the RSN saga, with Diamond Sports Group in the midst of Chapter 11 and Warner Bros. Discovery declaring it wants out of the business altogether.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.