Binge-Viewing on the Rise
It’s the golden age of binge viewing. According to Arris ’ 2014 Consumer Entertainment Index, released last week, consumers are turning TV-binging into a habit, with 80% of survey responders admitting to “binge-viewing” entertainment content and 14% saying they binge-view at least once a day. Not surprisingly, viewers are increasingly using more than 1 device to engage in the TV program they are watching. Of those who have done so, 36% used a 2nd device to access live information about the program, 32% engaged in a text conversation about the program while 21% engaged in a voice conversation using a 2nd device. Interestingly, 30% of consumers using secondary devices have done so to purchase products featured in the programs they watch, while 20% played an interactive game or app related to the program. These trends underscore an opportunity for service providers to offer more personalized services and program-related content that address this shift in engagement,” Sandy Howe, Arris svp, global marketing, said in a statement.