It’s the golden age of binge viewing. According to Arris ’ 2014 Consumer Entertainment Index, released last week, consumers are turning TV-binging into a habit, with 80% of survey responders admitting to “binge-viewing” entertainment content and 14% saying they binge-view at least once a day. Not surprisingly, viewers are increasingly using more than 1 device to engage in the TV program they are watching. Of those who have done so, 36% used a 2nd device to access live information about the program, 32% engaged in a text conversation about the program while 21% engaged in a voice conversation using a 2nd device. Interestingly, 30% of consumers using secondary devices have done so to purchase products featured in the programs they watch, while 20% played an interactive game or app related to the program. These trends underscore an opportunity for service providers to offer more personalized services and program-related content that address this shift in engagement,” Sandy Howe, Arris svp, global marketing, said in a statement.

The Daily

Subscribe

Broadcasters Loop in FCC on their Big 4 LPTV/Multicast Stance

With the FCC embarking on its congressionally required review of media ownership rules, the retransmission jabs are coming in hard and fast.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 31
The FAXIES Awards 2023 Enter at Best Price by Friday, March 24
Apr 28
Top Ops & Regional RainmakersNominations Due: April 28
May 19
The Diversity List – 2023First Deadline: May 12; Final Deadline: May 19
Aug 18
Most Powerful Women – 2023Deadline: Aug. 11; Final Deadline: Aug. 18
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.