It’s the golden age of binge viewing. According to Arris ’ 2014 Consumer Entertainment Index, released last week, consumers are turning TV-binging into a habit, with 80% of survey responders admitting to “binge-viewing” entertainment content and 14% saying they binge-view at least once a day. Not surprisingly, viewers are increasingly using more than 1 device to engage in the TV program they are watching. Of those who have done so, 36% used a 2nd device to access live information about the program, 32% engaged in a text conversation about the program while 21% engaged in a voice conversation using a 2nd device. Interestingly, 30% of consumers using secondary devices have done so to purchase products featured in the programs they watch, while 20% played an interactive game or app related to the program. These trends underscore an opportunity for service providers to offer more personalized services and program-related content that address this shift in engagement,” Sandy Howe, Arris svp, global marketing, said in a statement.

The Daily



Charter upped Adam Ray to evp, sales operations & planning, adding oversight of sales, retention and analytics to his responsibilities. Sharon Peters, svp marketing, is now overseeing the full marketing function, including digital marketing. Tom Monaghan, svp, field operations, will now have oversight of all 11 operating regions, up from the 5 he previously oversaw. […]

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