BCM (formerly known as BackChannelMedia) has announced the launch of Clickable TV in Montgomery, Alabama. WSFA 12 News and WCOV Fox 20 along with their NBC and Fox affiliations are participating in the launch to Knology digital HD cable subscribers in the Montgomery area. BCM, Knology, WSFA and WCOV will collaborate to promote and introduce this service during the first quarter of 2011.
When viewers see a "Clickable Moment" icon appear on their TV screen, they are able to use the “Select” button on their remote to forward or bookmark the content from TV to their preferred e-mail and a personal Web page. Viewers are automatically sent a customized link connecting them directly to the specific website with the information they have requested from TV, without interrupting their viewing experience.
Clickable TV is free of charge to viewers, requires no additional product installation and uses the existing remote control in viewer homes. Clickable TV is an enhanced television binary interchange format (EBIF) application.