Digital-TV-services provider Avail-TVN is offering what it calls “sophisticated DAI content preparation services” that allow content providers to market advanced advertising and to monetize their VOD assets.

Building on its Advanced Advertising Insertion and Marking service (AAIM), launched last year, Avail-TVN now provides mid-roll content marking and stream conditioning services as an enhancement to the encoding and editing workflow, “allowing true DAI application at the edge and ensuring seamless playout,” the company says. As such, new Placement Opportunity Authoring and management capabilities allow placement-opportunity business rules to be made available through a POIS interface (under SCTE-130 standards) or inserted into the content metadata in accordance with CableLabs specifications.

With the enhanced AAIM service, Avail-TVN can now capture the live network feed, QC for the Nielsen watermark, encode the program, apply the advertising insertion mark into the stream or metadata, and author the placement opportunity rules for future advertising insertion once the C3 window expires. ??

Working closely with several industry partners, the company also has integrated Content Information Service (CIS) and Placement Opportunity Information Service (POIS) interfaces into multiple, commercially deployed Ad Decision Systems. ??

Avail-TVN’s Advanced Advertising Services will be demonstrated next week at The Cable Show in Executive Suite 33 on the exhibit floor. ?

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