ARRIS Group Inc. and NDS are collaborating on what they say is a tightly integrated solution offering that will provide “a comprehensive architecture to accelerate the pace of innovation and the convergence of traditional pay-TV with Interactive IP Multi-Media Services."
Here’s what’s happening: The integration of the ARRIS Media Gateway and Media Player with NDS’ MediaHighway middleware, VideoGuard Connect DRM and the NDS Snowflake user interface is being architected in close collaboration with several North American cable operators. NDS is the first third-party supplier to integrate its software with the ARRIS Media Gateway and Media Players.
In separate but related news, ARRIS is touting “the landmark delivery” of 6 million ad transactions daily. The company’s advertising solutions portfolio manages and inserts traditional zoned, interactive and targeted ads into the cable and IP networks of North American pay-TV service providers.
The portfolio powers both linear and dynamic ad insertion that also enables new, expanded revenue opportunities for the delivery of ad content on connected screens and devices throughout the home. “ARRIS advertising solutions are used directly or indirectly by nine of the top 10 service providers in North America,” the company adds, and its solutions currently deliver ad insertions for more than 70,000 channels a day.