Amazon’s Kindle Fire and Samsung Galaxy are much more likely to be used to watch videos than other mobile devices, with 85% and 83% of all visits to media sites respectively resulting in a video view, according to Adobe’s 3Q 2014 US Digital Video Benchmark Report. The analysis is based on 177bln total online video starts captured by Adobe Analytics. Meanwhile, iOS devices were responsible for 56% of all online TV viewing in 3Q, up 9% YOY. Some 46% of online TV content viewing within the broadcast and cable genre occurs through a browser. The TV industry’s multiplatform effort seems to be paying off: TVE video growth continued through 3Q, up 108% YOY and 38% over the previous quarter. Mobile devices accounted for 29% of all TVE video starts. For the full index go here.

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