Cadent | Cablefax

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01/03/2020

Cadent Acquires 4INFO

Cadent completed its acquisition of 4INFO Thursday, a move that allows it to expand its cross-screen solutions for national advertisers with OTT and connected TV video buying capabilities.

By Cablefax Staff

Found in: Cadent / 4INFO
Premium Content

09/19/2019

Problems with Measuring Addressable Advertising

The addressable ad space is hot, hot, hot, but brands are often left scratching their heads when it comes to maximizing ROI.

By Mollie Cahillane

Found in: discovery / NCC Media / addressable advertising / Cadent / LiveRamp / RampUp / Sam Garfield / Katie Gerlach / Justin Rosen
Premium Content

03/05/2019

Comcast Looks at Boosting Targeted Ad Business

Comcast is evaluating a group of companies to enhance its targeted advertising business, including Cadent and dataxu.

By Cablefax Staff

Found in: AT&T / Comcast / Disney / NBCU / Amazon / Freewheel / xandr / Cadent / dataxu / AdExchanger / StickyAds / Google Ad Manager / INVIDI / Jefferies / Kraft / CoverGirl / Exxon Mobil
Premium Content

12/05/2018

Liberty Global Taps Cadent for Addressable Advertising

Liberty Global chose Cadent to deliver an addressable TV ad platform.

By Cablefax Staff

Found in: Liberty Global / addressable advertising / Cadent

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Cadent

Cadent Acquires 4INFO

Problems with Measuring Addressable Advertising

Comcast Looks at Boosting Targeted Ad Business

Liberty Global Taps Cadent for Addressable Advertising

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