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*Tivo
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12/07/2004
Nielsen Update: TiVo Data on Deck
Number crunchers anxious to get their hands on Nielsen TiVo data won’t have to wait much longer as the ratings agency is running numbers from its 1st TiVo measurement now, with results expected next week. Earlier this year Nielsen said it would offer monthly reports on DVR viewing based on a panel of 10K TiVo […]
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11/24/2004
Holiday Shopping: Cable Hopes Santa Puts DVRs Under Trees
HD televisions dominated holiday gift buying promotions last year, and while high-def sets still rank high on wish lists, ’04 seems to be the year of the DVR. That’s mainly because DVRs are gaining traction thanks to the growing number of operators deploying the service. For the 1st time, S-A designed a holiday DVR and […]
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11/09/2004
Advertising
Information Resources Inc launched "IRI BehaviorScan DVR Service," aimed at letting national advertisers quantify DVR technology’s adoption on ad effectiveness and brand and category sales. The idea is to find out not just who watches an ad, but who then buys the advertised product. It was developed in close cooperation with TiVo.
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11/09/2004
Honors
Mag Rack picked up best VOD service honors at Billboard’s ’04 Digital Ent Awards. It beat IFC Films On Demand, Movielink and Gotuit Media. TiVo took home the best TV technology award, while NASCAR in Car won best ITV programmer, besting GSN and Showtime.
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11/04/2004
Think About That For A Minute
It’s not a secret that the cable industry sees true Video on Demand, or whatever we ultimately choose to call it, as one of the main differentiators in our competition with satellite and broadcast video delivery. It is taking longer than I would like to see the industry coalesce around a strategy to roll out […]
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10/01/2004
Pants on Fire
When FCC chief Michael Powell last month let it slip that he’d seen TiVo and Netflix team up like the Wonder Twins on a movies-on-demand scheme (Cfax 9/16), the DVR maker was quick to tut-tut the notion. An earlier Newsweek story was met with similar denials. And just Wed, TiVo evp, worldwide ops David Courtney […]