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*Tivo
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07/27/2006
Watch Out, Nielsen?
TiVo created TiVo Audience Research and Measurement, a division that will offer advertisers and ad agencies second-by-second data on DVR viewing and ad content. TiVo pres/CEO Tom Rogers said ARM "can dramatically transform the way advertising is created, bought and delivered to consumers." TiVo said advertisers will be able to combine ARM data, including data […]
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07/17/2006
Cableââ¬â¢s Easy Sell: Integrated Products That Work
With satellite companies stealing cable’s video customers and telcos laying fiber to grab even more of the pie, MSO marketing gurus must execute their strategies flawlessly. We were able to convince nine of them to put down their BlackBerrys and talk about those strategies before the CTAM Summit. Despite the competitive challenges, they projected confidence […]
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06/08/2006
Think about that for a minute…
THE NEXT BETAMAX CASE – part 2 The full court press to legally challenge the way consumers use new technology and watch and listen to video and audio is finally under way. Last week I outlined the case that has just been filed by the content owners (the networks, the studios, etc.,) against Cablevision after […]
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06/01/2006
Think About That For a Minute by Steve Effros
THE NEXT "BETAMAX" CASE In a column in September of 2004, I posed the question of whether it made any sense whatsoever to consider the length of the wire between a recording device and the home television set as the determining factor for copyright law. The answer for me was no then, and it is […]
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04/10/2006
My Back Page: The Changing Faces of Cable…
…aren’t just on the show floor at the National Show in Atlanta. The real changing face has been and is at the subscriber level: First, when the industry didn’t quite take seriously enough the advent of direct broadcast satellite. We lost a lot of customers because of that ostrich-like response to initial competition. But cable […]
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