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07/11/2012
To Market, To Market 07/11/12
Arbitron’s Promo OptimiXer service is a single-source, cross-platform ratings tool designed to help cable networks evaluate the ROI “tune-in” campaigns deliver in terms of audience ratings to the programs being promoted. Discovery Communications used it to gauge the impact of its multi-week radio and TV ad campaign for the April 2012 season premiere of “Deadliest […]
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07/11/2012
Just For Fun 07/11/12
For those of you who depend on Google Maps for Android when traveling, there’s good news if you are planning a Washington, D.C., visit: Google is mapping all 17 museums that encompass the Smithsonian Institution, room by room. Google already has mapped seven D.C.-area art museums.
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07/11/2012
Survey Sez 07/11/12
The TV middleware market, led by Nagra and NDS globally and by Motorola and Cisco in North America, is in a massive state of upheaval as Cisco’s pending bid for NDS awaits its projected August closing and while Google still hasn’t decided what to do with its Motorola Home business unit. “Operators are reluctant to […]
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07/11/2012
Deals Of The Day 07/11/12
Indie cable network WealthTV is using Envivio’s Muse iTV encoding software on the?Envivio 4Caster appliance to extend its broadcast service to multiple screens in Asia…Sierra Wireless’ AirLink GX440 rugged wireless gateway now is available for the AT&T 4G LTE network. AirLink GX440 gateways also support the ALEOS Application Framework that includes an integrated development environment, […]
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07/11/2012
Inside The Beltway 07/11/12
Members of the House Energy and Commerce Committee’s Federal Spectrum Working Group have tasked NTIA head Larry Strickling with providing a report on government usage of spectrum in an effort to find more capacity for wireless data…Rumors are swirling that the Verizon/SpectrumCo license sale could be decided this week by the FCC (click here for […]
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07/11/2012
Global Connections 07/11/12
Digi-Box.co.uk will serve as an EMEA distributor for the complete Wohler Technologies hardware and software product line that includes gear for the terrestrial, satellite and cable, telecommunications, and broadcast industries…Azerbaijan mobile operator Bakcell deployed Minn.-based PT’s SEGway Number Portability Solution in Baku. The upgrade is a required Ministry of Communications mandate.