Arbitron’s Promo OptimiXer service is a single-source, cross-platform ratings tool designed to help cable networks evaluate the ROI  “tune-in” campaigns deliver in terms of audience ratings to the programs being promoted. Discovery Communications used it to gauge the impact of its multi-week radio and TV ad campaign for the April 2012 season premiere of “Deadliest Catch”…Mobile Rich-media Ad Interface Definitions (MRAID) 2.0, released today for comment by the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, offers better multi-screen ad-size scaling; standardized screen size, device capability, and other information relevant to desired ad behavior; clarification of video in the context of mobile rich media banner and interstitial ads; greater control over existing MRAID 1.0 expandable ads; and assurance that MRAID 2.0-compliant software development kits can display MRAID 1.0 ads without glitches…Mobile-ad platform developer Tapjoy inked a strategic partnership with enterprise user analytics maven Kontagent, aimed at giving Tapjoy customers the insights they need to optimize user-acquisition campaigns and to maximize monetization. For Kontagent, the deal strengthens its foothold in the mobile-app space.

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Zaslav Upset Over Nielsen Undercounts

Discovery CEO David Zaslav was fuming at an investor conference Wednesday over Nielsen ’s viewership counts after an audit from the Media Ratings Council found the company undercounted viewership totals

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