Arbitron’s Promo OptimiXer service is a single-source, cross-platform ratings tool designed to help cable networks evaluate the ROI  “tune-in” campaigns deliver in terms of audience ratings to the programs being promoted. Discovery Communications used it to gauge the impact of its multi-week radio and TV ad campaign for the April 2012 season premiere of “Deadliest Catch”…Mobile Rich-media Ad Interface Definitions (MRAID) 2.0, released today for comment by the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, offers better multi-screen ad-size scaling; standardized screen size, device capability, and other information relevant to desired ad behavior; clarification of video in the context of mobile rich media banner and interstitial ads; greater control over existing MRAID 1.0 expandable ads; and assurance that MRAID 2.0-compliant software development kits can display MRAID 1.0 ads without glitches…Mobile-ad platform developer Tapjoy inked a strategic partnership with enterprise user analytics maven Kontagent, aimed at giving Tapjoy customers the insights they need to optimize user-acquisition campaigns and to maximize monetization. For Kontagent, the deal strengthens its foothold in the mobile-app space.

The Daily



More former Crown Media Family Networks execs have joined upstart GAC Media . Mary Dzabic was named CFO, reporting to President/CEO Bill Abbott . She spent more than 20 years at Crown

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.