Arbitron’s Promo OptimiXer service is a single-source, cross-platform ratings tool designed to help cable networks evaluate the ROI  “tune-in” campaigns deliver in terms of audience ratings to the programs being promoted. Discovery Communications used it to gauge the impact of its multi-week radio and TV ad campaign for the April 2012 season premiere of “Deadliest Catch”…Mobile Rich-media Ad Interface Definitions (MRAID) 2.0, released today for comment by the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, offers better multi-screen ad-size scaling; standardized screen size, device capability, and other information relevant to desired ad behavior; clarification of video in the context of mobile rich media banner and interstitial ads; greater control over existing MRAID 1.0 expandable ads; and assurance that MRAID 2.0-compliant software development kits can display MRAID 1.0 ads without glitches…Mobile-ad platform developer Tapjoy inked a strategic partnership with enterprise user analytics maven Kontagent, aimed at giving Tapjoy customers the insights they need to optimize user-acquisition campaigns and to maximize monetization. For Kontagent, the deal strengthens its foothold in the mobile-app space.

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FCC Order on DISH Designated Entities

The FCC made it official Monday, releasing an order on remand finding that SNR Wireless LicenseCo and Northstar Wireless are controlled de facto by DISH and thus ineligible for the $3.3bln in AWS-3 bidding

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