Search results for:
*
-
09/08/2003
A QUIET SUMMER ENDS WITH YET ANOTHER PUSH FOR SCALE ECONOMICS
BY PAUL KAGAN The forgotten summer of 2003 is coming to an end, rarely to be looked back upon because, in nostalgia terms, little happened that qualifies as historic. Vivendi’s Sept. 2 proposal to swap assets with GE/NBC, after all but one of the other bidders dropped out, is the lone big business item we […]
-
09/08/2003
TARGETED ADVERTISING COSTS PLENTY, SO DO THE MATH BEFORE MAKING THE PLAN
At some time in the history of any advertised brand, it is appropriate to look at the way it is being marketed in terms of prospects, consumers, light users, heavy users, etc., who are likely to purchase the brand or, in fact, actually purchased the brand. Over the last decade or so, there have been […]
-
09/08/2003
THERE'S NO COMING BACK FROM A BAD FIRST IMPRESSION
This is the age of the sale. It’s all about getting that new customer and/or ancillary dollar. If you don’t get it, the competition will. That’s why it’s important to do things right the first time. While J.D. Power has rated DirecTV and EchoStar’s Dish Network tops in customer satisfaction, neither satellite nor cable has […]
-
09/01/2003
Backtalk
NCTI recently expanded its college program through an agreement with DeVry University. For the first time, NCTI students can apply virtually all of their NCTI and Arapahoe Community College (ACC) courses to DeVry University to earn a number of bachelor’s degrees.
-
09/01/2003
Spectrum Analyzer CNR Versus CMTS SNR
There are many ways to characterize the upstream performance of a two-way cable network and how it may impact the performance of a digitally modulated carrier. One time-tested method is to measure carrier-to-noise ratio (CNR) with a spectrum analyzer.
-
09/01/2003
Charter Taps Commercial Services: Reels in Enterprise Customers
Offering businesses broadband services over hybrid fiber/coax (HFC) networks is a great opportunity for cable operators.