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09/08/2003
CABLE GOES BACK TO THE CLASSROOM
Discovery Communications Inc. acquired multimedia educational producer United Learning, and plans to use its content and technology to enhance its Discovery Channel School program, which delivers digital media content to teachers. Discovery’s program reaches 90,000 K-12 schools, 1.5 million teachers and 35 million students each year. Separately, Cable in the Classroom published the last issue […]
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09/08/2003
COMCAST MAKES ITS MOVE
No segment of Comcast’s ad sales division is growing faster than its multicultural initiatives, and no advertisers are more responsible for that growth than those wanting to attract Hispanic viewers. Of course, Comcast isn’t exactly a bystander. Its launch of the CableLatino programming package, coupled with the licensing of Adlink’s Adtag and Adcopy targeting technologies […]
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09/08/2003
FINANCE EXECS OFFERED AID WITH REPORTING ISSUES
BY MAVIS SCANLON These days, cable CFOs can use all the help they can get. Since the Sarbanes-Oxley Act was passed in 2002, cable company finance departments have been hustling to ensure that financial reporting practices and internal controls meet the law’s strict requirements. Says William Fitzsimmons, VP of accounting and financial planning and analysis […]
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09/08/2003
LATE BREAKING NEWS
Playmakers, ESPN’s jock opera about the travails of a fictional pro football team, has had another strong outing, luring about 2.2 million viewers for its second episode.Capitalizing on the frenzied ramp-up to the 2003 NFL season, the serial increased its viewership among men in the coveted 18-to-34 demo by 5%. Even a squeam-inducing catheterization scene […]
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09/08/2003
AN NBC FILM FESTIVAL?
BY MAVIS SCANLON Bob Wright, chairman and CEO of NBC and vice chairman of NBC parent GE, couldn’t have picked a better time to forge a deal with Vivendi Universal. Not only will NBC gain some of cable’s best-performing networks, it also gains plum content assets in the form of the Universal Pictures film library […]
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09/08/2003
PICKING UP WHERE THE WRIGHT BROS. LEFT OFF
A century after Dayton, Ohio-based bicycle shop owners Wilbur and Orville Wright put the city on the map as the birthplace of aviation, Time Warner Cable is giving its residents new wings to make history in this century. With technological advances including faster-than-ever high-speed Internet, movies-on-demand, digital video recording and wireless home networking, residents in […]